Brand identity essentials: 100 principles for designing logos and building brands
Budelmann, Kevin, Kim, Yang, Wozniak, Curt
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved;Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit -- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity
Categorías:
Año:
2010
Editorial:
Rockport Publishers
Idioma:
english
Páginas:
208
ISBN 10:
1610580680
ISBN 13:
9781610580687
Archivo:
PDF, 50.85 MB
IPFS:
,
english, 2010