Strategic Communications for Nonprofit Organization: Seven...

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Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan

Name: Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan
ISBN: 9780470401224

Sally J. Patterson, Janel M. Radtke

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How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

Categorías:

Business & Economics

Año:

2009

Edición:

Editorial:

Wiley

Idioma:

english

Páginas:

274

ISBN 10: